Joy City is located in the core area of Qingdao Taidong Commercial Circle’s Beer Culture Business District. It has three components: Civic Square, Business Square and Commercial Plaza. It will create a complex integrating culture, tourism, leisure, entertainment and business office. Joy City will play an important role in enhancing the image of the city, improving the function of the city and promoting regional development. As a new landmark of Qingdao tourism, it will become one of the world heritage brands of “Hundred Years of Qingdao”. Tsingtao Brewery has accumulated rich cultural heritage in the course of past 100 years. Joy City design closely follows the theme of “beer culture”, responding to the hopes of Qingdao’s old and new generation.