Nanchang Time Square developed by Vanke, is located at one of Nanchang’s prime commercial districts and serves as a key anchor within the surrounding dense residential neighborhood. The design successfully intertwines a new generation of shopping, leisure and entertainment uses including a sports venue and a multi-screen cineplex. A 100m Serviced Apartment tower is placed on top of the center end enjoys contextual and territorial views as well as extensive roof gardens. The architectural language defines an eclectic materiality, layered facades and an urbane sensibility coupled with high energy graphics, LED panels and a quintessential New York ambiance.