The riverfront development in Yancheng’s CBD assimilates various typologies to create a vibrant district of urban living, shopping, leisure, and hospitality planned adjacent to a riverfront park. A 60,000sm exclusive Retail Center and an adjacent three level Lifestyle Village (15,000sm) define the main retail and entertainment destination with green roofs and overlook terraces. In addition, a unique “Canal Street” along an extended waterway is articulated in Roman and Venetian design vocabularies, recalling a quintessential European ambiance of shopping and dining within narrow alleys and promenades, and connected to an existing waterfront shopping district. A 130,000sm Residential development and a 40,000sm hotel and office tower define the two book-ends of the masterplan based on the concept of “pebbles exposed by breezes rippling across water”, with each use distinctly articulated and connected by a matrix of waterways and green interludes.