Hongyi Plaza Renovation

URBAN KALEIDOSCOPE

Completed in 2007, Hong Yi Plaza instantly became one of Shanghai’s iconic mixed-use development due to its strategic location at the starting point of East Nanjing Road pedestrian boulevard and its proximity to and magnificent views of the Bund. Ten years later, 3MIX was commissioned to update the center’s retail and office facilities in time for its tenth anniversary celebrations and to stay competitive to its adjacent developments. The Environmental Graphic of the shopping center and office has also been completely upgraded. The design aim for simple and elegant, which is more in line with the commercial positioning of new Hongyi.