Kingdom Center

OFF THE RED SEA

As part of an invited design competition, the above excerpts articulate a vision of developing a major retail, office and hospitality township around the 1,000m world's tallest tower presently under construction off the Red Sea in Jeddah. Sited along a man-made lake, the concept includes a major enclosed mall, several hotels and a large convention center and the proposed design explores the notion of shade, connectivity and sustainability and complements as well as contrasts the iconic and sculpted architectural language of the tower by its sinuous roof structure.

PROJECT FACTS

Client: Kingdom Economic Development
Location: Jeddah, KSA

PROJECT TEAM CREDITS

Architectural Design: CALLISON

ROLE IN PROJECT

RO SHROFF: Principal in Charge

Note:
This project was designed and led by current 3MIX Partners and stakeholders while associated with Callison, a global design firm based in Seattle, USA. The firm was acquired by Arcadis in 2014 and integrated as CallisonRTKL in 2015.