The Ibn Battuta Mall was designed as a retail experience intertwined with story-telling, specifically the journey of the Moroccan traveler Ibn Battuta, who's exotic travels from Andalusia to China in the fourteenth century are articulated in authentically reconstructed environments and set-pieces in this one-kilometer long mall. Completed in 2005, and currently going through an expansion, this retail center broke new grounds in repositioning retail and entertainment within a context of education and discovery of exotic destinations.